The Opportunity
2900 S 163rd Street is a 54,850 SF, 100%-leased two-tenant zero-column industrial building in the Moorland Industrial Park, New Berlin, WI (Milwaukee MSA). The asset was sourced direct off-market — no listing broker on the buy-side, no competitive bid process — with an LOI submitted to ownership on 5/21/2026 at $3,600,000 ($65.63 PSF), inclusive of a proposed $200,000 fixed seller roof credit at closing that would drive the effective basis to ~$62 PSF. Seller response is pending.
The going-in cap on Year 1 NOI of ~$274K is ~7.6% on the contract price (~8.0% net of the roof credit). The most important structural piece of the trade is a closing condition under which the Gordon Services tenant exercises its first 10-year extension option early — locking 47% of the building through 6/30/2041 at $5.70 PSF NNN with 2% annual escalations, backed by an existing personal guaranty of Richard Gordon.
Building & Site
2900 S 163rd is a 54,850 SF zero-column industrial building constructed in 1971 in the Moorland Industrial Park — an established institutional industrial node in the Brookfield/New Berlin submarket with direct access to I-94 and I-43. The functional configuration is the headline feature: no interior columns, 19' eave / 38' center clear height, 400-amp 3-phase power, two demisable 25,920 SF bays, and ~5,740 SF of office on two floors. The building has been owned by LCM Funds since 2018 and is in good operating condition; the 25-year original metal roof is the one identified capital item and is being addressed through a fixed $200,000 seller credit at closing.
Rent Roll & Lease Posture
The rent roll is anchored by Gordon Services, Inc. — held in place through a personal guaranty of Richard Gordon and locked through 6/30/2041 as a closing condition via the early exercise of Gordon's first 10-year option. The second tenant, GWI Ventures, has been in occupancy since 2019 (currently on the third amendment of its lease) and is paying $4.90 PSF NNN against a $8.30 PSF submarket asking average. The simplicity of the rent roll — two tenants, two leases, both true NNN — is a feature of this deal, not a constraint.
Long-tenured industrial occupant in the south bay of the building, operating under a personal guaranty of Richard Gordon. The lease structure is a Triple Net with the tenant paying its full proportionate share of taxes, insurance, CAM, and other pass-throughs.
Closing condition: Tenant exercises the first 10-year extension option early at closing — new term commences 7/1/2031 and runs through 6/30/2041 at an opening rate of $5.6981 PSF with contractual 2% annual escalations. The second 10-year extension option is preserved and unaffected. Personal guaranty of Richard Gordon continues. This effectively converts 47% of the building into a 15-year, guaranteed, escalating cash flow stream as of closing.
Industrial occupant of the north bay and office. Currently on the third amendment of its lease (most recent extension carried the term out to 11/30/2030). 2026 base rent steps from $10,986/mo to $11,206/mo mid-year, plus ~$700/mo parking. Lease has performed cleanly through ownership history, including a documented COVID relief amendment that has since burned off.
In-place rate of $4.90 PSF is materially below the Brookfield/New Berlin submarket asking average of $8.30 PSF (CoStar Q2 2026) — this is the buyer's primary mark-to-market opportunity in the deal, with ~4.5 years of term to plan the rollover.
Building Walkthrough
Functional Layout & Construction
- Zero interior columns — an uncommon configuration in the size class that opens the building to a meaningfully deeper tenant pool (warehouse, flex, light manufacturing, last-mile, indoor recreation).
- 19' eave / 38' peak clear height — supports racked storage and tall-product staging without the cost premium of a modern 32'+ clear box.
- Two near-symmetrical 25,920 SF bays (north / south) plus ~5,740 SF of office on two floors — already physically demised, with no demising work required to maintain the current two-tenant configuration.
- Metal / insulated construction; 400-amp 3-phase electrical service — meets the power profile of nearly every realistic industrial use case in the size class.
Roof — Defined, Negotiated Capital Item
- Original 1971 metal roof — identified as the one named capital item in the deal.
- $200,000 fixed seller credit at closing in lieu of escrow or holdback — not subject to inspection results, contractor bids, or further negotiation. This is the buyer's full and final remedy on the roof.
- Effective basis after credit: ~$62 PSF. Underwriting approach is to use the credit as a partial offset against an eventual full membrane replacement within the hold — with the balance reserved out of cash flow.
- Pre-closing roof consultant inspection recommended during the 45-day DD to lock the timing assumption for full replacement.
Site & Loading
- 2.88 acres — tight, efficient site footprint with 69 surface parking spaces.
- Direct access to I-94 (north) and I-43 (east) — same logistics connectivity that drives the broader Brookfield/New Berlin submarket's 1.7% vacancy rate.
- ALTA survey notes a ~21' building encroachment over a utility easement — a title carve-out / estoppel item to confirm during DD, not a deal-killer.
- M-1 Light Manufacturing zoning — permits the existing use and substantially all realistic alternative industrial uses.
Value-Add Path
- Embedded 2% annual escalations on the Gordon early-extension provide a contracted growth profile through 2041 on 47% of the building.
- GWI rollover in 11/2030 is the primary mark-to-market lever — bringing $4.90 PSF in-place to market over a single lease cycle, against an $8.30 PSF submarket asking rate.
- Roof replacement during the hold removes the single remaining functional risk and meaningfully widens the buyer pool at exit.
- Wisconsin RE tax reassessment on transfer — refresh the 2027 basis assumption during DD and underwrite NNN pass-through impact.
Rent Roll vs. Submarket
In-place rents are ~40% below the Brookfield/New Berlin submarket asking average. The Gordon early-extension caps the upside on 47% of the building at a contracted 2% annual growth profile through 2041, which is the right trade for a 15-year locked, personally-guaranteed cash flow stream. The buyer's mark-to-market opportunity sits squarely with the GWI rollover in 11/2030.
| Tenant | Size (SF) | Lease Exp. | In-Place Rent | Submkt Asking | % Below Submkt |
|---|---|---|---|---|---|
| GWI Ventures (north bay) | 28,930 | Nov 2030 | $4.90 | $8.30 | 41% |
| Gordon Services (south bay) | 25,920 | Jun 2031 → Jun 2041* | $5.11 | $8.30 | 38% |
| Weighted Average / Total | 54,850 | 10.6 yr WALT* | $5.00 blend | $8.30 submkt | ~40% blended |
*Gordon WALT and term shown reflect the early exercise of the first 10-year extension option as required closing condition (term extended to 6/30/2041 at $5.6981 PSF with 2% annual escalations). Submarket asking rents per CoStar Q2 2026.
Brookfield/New Berlin Industrial
Brookfield/New Berlin is a ~15.8 million SF industrial submarket within the Milwaukee MSA, sitting at the western edge of the metro along the I-94 corridor. The CoStar Q2 2026 submarket report shows submarket vacancy at 1.7%, against a 5-year average of 0.9% and a 10-year average of 1.5%. Submarket asking rents are $8.30 PSF, with rents up 1.8% year-over-year against a Milwaukee market average rate of $7.70 PSF. There is currently zero industrial space under construction in the submarket; the metro-wide under-construction pipeline of 1.3 MSF is roughly 95% pre-leased build-to-suit.
Supply context. Milwaukee's industrial market has a structurally different supply profile than peer Midwest markets — specialized industrial accounts for nearly half of the inventory base, and new supply has historically been built only against signed tenant requirements. The submarket has averaged just 120,000 SF of under-construction inventory over the past decade. Net result: the buyer is acquiring into a 1.7%-vacancy submarket with no meaningful new supply coming online.
Submarket Sale Comps (CoStar, Trailing 12 Months)
| Geography | Bottom 25% | Median | Average | Top 25% |
|---|---|---|---|---|
| Brookfield/New Berlin | $69 PSF | $89 PSF | $97 PSF | $134 PSF |
| Waukesha County | $60 PSF | $97 PSF | $89 PSF | $193 PSF |
| Milwaukee Metro | $35 PSF | $84 PSF | $79 PSF | $172 PSF |
| This Deal — Contract Basis | $65.63 PSF | $62 PSF effective (net of credit) | ||
The deal prints below the submarket's bottom quartile on a per-SF basis — the result of being sourced direct off-market rather than through a competitive bid process.
Aerial Video
Drone footage of 2900 S 163rd Street showing the building footprint, both 25,920 SF bays, surface parking, immediate Moorland Industrial Park context, and connectivity to I-94 / I-43.
Drone Photos (26)
Aerials of the building, roof, parking, both bays, and broader site context within the Moorland Industrial Park. Click any tile to open the full-resolution image.
Interior & Exterior Photos (16)
Photos of both bays, office finishes, exterior elevations, and operational details of the property.
Investment Thesis
2900 S 163rd Street fits the Summit Midwest industrial profile: 1970s-vintage, functional industrial product, in a supply-constrained submarket, with credit and term durability secured at closing, acquired off-market at a basis below the submarket's bottom quartile. The Gordon early-extension closing condition, backed by an existing personal guaranty, is the single most important structural feature of the trade — it converts a routine 2031 expiration into a 2041 locked cash flow stream on 47% of the building before we own it.
GWI's $4.90 PSF in-place rate against an $8.30 PSF submarket asking average is the buyer's mark-to-market opportunity — with ~4.5 years of term to plan the rollover and a 1.7%-vacancy submarket with no spec supply being delivered into it.
Deal Economics
How The Deal Works
- Lock the Gordon early-extension at closing. The amendment is non-negotiable as a closing condition — converts 47% of the building into a 15-year, escalating, personally-guaranteed cash flow stream.
- Take the roof credit as cash at closing. $200K fixed, no escrow, no holdback. Drives effective basis to ~$62 PSF and removes the only meaningful inspection-stage risk.
- Plan the GWI rollover early. ~4.5 years to either retain the tenant at a mark-to-market rate or reposition the north bay against $8.30 PSF submarket asking rents.
- Underwrite the full roof replacement in the hold. Use the $200K credit as a partial offset and reserve the balance out of cash flow over the first 24 months.
- Confirm WI tax reassessment math in DD. Refresh the 2027 NNN pass-through assumption based on transfer-driven reassessment.
Bottom line. A 100%-leased, two-tenant zero-column industrial building in a 1.7%-vacancy submarket, sourced direct off-market, priced below the submarket's bottom quartile, with a personally-guaranteed lease extension to 2041 locked as a closing condition and a $200K roof credit eliminating the one identified capital risk. The right execution is straightforward: hold the seller to the Gordon amendment and the roof credit through DD, close on the LOI timeline, and operate the asset against a defined value-add roadmap on the GWI rollover. This is exactly the kind of trade that off-market sourcing exists to produce.









































